The direction for this project was to create a liquor or cocktail company, including coming up with the name, branding system, and packaging design. After several rounds, I came up with Pour Sorts as a small-batch craft cocktail brand. 

While going through the research and naming process, I had also been thinking of potential identity and branding designs. Eventually, a more shapely display font was chosen for the logo that can easily stand alone and creates a fun and hand-crafted brand feel. The illustrations are meant to be playful and lend themselves toward the individual cocktail messaging, in addition to supporting the stylized font choices. 

This brand identity system can be utilized in numerous related avenues related to cocktails, such as recipe cards or books, cocktail tool kits, social media and online publication, and additional ingredient supplies like flavored syrups and bitters.